You are new to the world of mobile apps/games and you’ve heard of something called ASO but you’re not sure if it’s a mountain, an association, or an app marketing optimization process? (if you don’t get the joke, type “ASO” in google and go through the different results. It can be hard at the beginning when you don’t know anything about the best App Store Optimization services and this is why we created this post – to help you discover what is the best App Store Optimization services, how it works, and why it’s so helpful.
Best App Store Optimization services:
Coming to the main question of this post: but why is App Store Optimization services important?
The truth is that App Store Optimization is key to your mobile business. Without working on an ASO strategy, it will be really (really) hard to get the result you expect, both in terms of ranking and of discoverability (except if your app is Facebook, TikTok, or one of these).
ASO is crucial for your app to get more organic downloads and enable you to spend less money on paid downloads. The ASO strategy should be prepared and implemented hand in hand with the UA strategy to get the best results.
ASO enables your app to be more easily accessible because more easily findable and discoverable. A lot of users browse the stores without knowing what they want to download so it is a great opportunity to get new users to find your app.
Working on ASO together with your UA strategy could also bring out great results. UA has a very good impact on organic downloads and working on them both is key to develop a long-term growth strategy. Thanks to UA you increase your app download volume and thus grow in featured sections of the stores. Working on UA and ASO together also enables you to improve organic uplift.
Competition:
Another thing that drastically changed is the competition you can see in the app stores. Nowadays, there are more than 2,2M apps available on the App Store and almost 3M on Google Play. When the App Store was launched, only 500 apps were available.
This massive increase in available apps on the stores had a huge impact on the stores themselves and on how they make it possible for users to find & discover apps. With such competition and crowded categories, they had no other options but to find new ways to feature apps and make them discoverable. This is one of the reasons why nowadays, there are always more and more ways to find new apps in the Explore sections of the stores.
If you want your app to be featured in these sections and/or to be listed in search results, you need to define an appropriate ASO strategy and to work hard on it with the best App Store Optimization services.
Conclusion:
As you most certainly understood, App Store Optimization services are more than important if you have a mobile business. It is constantly evolving so you need to keep an eye on the stores and how they change. App Store Optimization services is a long-term investment that could definitely change the results you get from your app.