When it comes to Google Play Store, the ranking has a huge influence on the success of an application. And this is fairly logical really: Applications that reach the top spots on an app store’s ranking pages are seen much more often than those apps that find themselves at the bottom of the search results.
Improving Google Play Store rating of your Android app:
Google has never publicly listed its criteria for ranking on the Play Store. But despite this, ASO for Google Play should presumably be similar to search engine optimization for Google’s flagship product, the Google Search Engine. Unfortunately, the Silicon Valley company doesn’t really offer anything in the way of an official statement as to how ranking on their search engine works either. Most of the information about ranking factors comes from external parties who have conducted experiments and analysis on Google’s search engine algorithms.
The same is true of app store optimization on the Google Play Store. Even though it can’t be 100% proven, the general consensus for most experts is that the onsite and offsite factors listed above have a big effect on the Google Play ranking of an Android app. We’ll take you through the most important factors you need to consider in order to achieve a better Android app ranking on the Play Store.
Good ASO is the key to a strong Google Play Store rating:
The app store optimization measures mentioned above are useful and applicable to every app on the Google Play Store ranting affects all Android apps. Good app ranking on the Play Store will mean your app is found more quickly and easily by visitors, and that it’s taken more seriously by users. This in turn has a positive effect on download figures for Android apps.
To achieve this as quickly as possible, you should be sure to focus on your onsite optimization – making every improvement you can to the details page of your app on the Google Play Store. Some of the simplest but most effective measures you can use to achieve this include the strategic use of appropriate keywords and a good presentation of your app via screenshots and an attractive app icon, as all of these are proven to have a positive effect on Google Play ranking.
Offsite factors (aspects that you can’t control and influence directly), on the other hand, are closely connected to the content and functionality of your app. But marketing also plays a big role here too. Indicators like good or bad ratings and reviews, number of downloads, number of installations, and number of reinstallations can be used to show you how well your app is performing and will affect your ranking. Successful marketing will help make your application well-known and should lead to increased download figures. And the quality of your app will be the final decision-maker in determining whether users are happy with your product or not. If users find your app frustrating, difficult to use, or simply not worth keeping hold of, you’ll soon see bad ratings and high reinstallation figures appearing. And Google will respond to these negative indicators by dropping you down the Google Play ranking for search results in the future. So producing a high-quality app and marketing it thoroughly outside of the Play Store can actually play just as big a role in determining your app’s ranking as what you do on the details page of the Play Store.
Onsite and offsite ASO factors are undoubtedly important when it comes to determining where your app ranks on the Google Play Store review, so you certainly can’t overlook them. But optimizing your Android application on the details page of the Play Store isn’t enough. You’ll need to deploy a mix of classic marketing strategies externally as well. Whether you decide to use advertising, marketing campaigns, partnerships, or other strategies will depend on the type of app you’ve created and how it’s performing.
Want to learn more about App Store Optimization? Contact us and we’ll help get your strategy started.